One of Dallas-Fort Worth's Leading Resume Writers

WILLIAM G. MURDOCK, CPRW

The Employment Coach

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Biographical Sketch

Bill Murdock The Employment Coach - is a nationally recognized writer and authority in the resume and employment coaching industry.

Bill brings an exceptionally unique portfolio of skills and experiences to the table including a reputation as one of the finest news directors to ever work in West Virginia (references still available), a top flight sales professional with national recognition for presentation skills with Volkswagen and, today, an industry-leading role on the national certification team for the Professional Association of Resume Writers and Career Coaches (PARW/CC).  In addition, Bill has contributed 16 publication-quality resumes to nearly a dozen resume anthologies edited by noted authors Wendy Enelow and Louise Kursmark (JIST), delivered a major seminar on sales to the 2001 PARW/CC national conference and has contributed five articles two on sales methodology and the resume industry, and three on DISC-based strategies in resume development, interviewing and cultural analysis to the Spotlight, the PARW/CC national publication.

Bill's love affair with words began with his first job in high school, the afternoon announcer at KARY in rural eastern Washington State.  Within three months he persuaded the program director to add country music to the Perry Como / Patty Paige mix a change that would be total within a year and remain in place for the next three decades.  From that point, Bill and Radio were one.  He served with Armed Forces Radio in Asmara, Ethiopia, paid for room, board and tuition working in radio while enrolled in Washington State University's prestigious Edward R. Morrow school of communications where he distinguished himself as the Student News Director for KWSU (1260 AM) Radio, one of the leading broadcast facilities in eastern Washington State.

In 1975, Bill became News Director of WKWK-FM in Wheeling, West Virginia at the time, considered to be one of the Top 5 Medium Market rock-n-roll stations in the nation. Against nine local signals, WKWK held a jaw-dropping 52% of the total market share.  The challenge?  Bill faced Columbia Pictures-owned WWVA with a four-person staff, numerous Peabody's and a John F. Kennedy award for journalism.  With a crisp, tabloid-like writing style, an aggressive early morning breaking news gathering strategy and a requirement that each story be re-written prior to broadcast for freshness.  Two years later, after producing four national scoops for ABC News, and dominating the overnight non-governmental breaking news category, WWVA replaced its morning team and instituted counter-programming to address Bill's impact.

In 1980, Bill left radio and began what would be a 15 year career in outside sales, initially accepting a position at WWVA where he distinguished himself by producing some of the largest individual sales orders in history, and sustained revenues in a rapidly deteriorating economy.

In 1984, after three years with WWVA, and a two year stint in commercial lines insurance, Bill joined Neiman and Associates of Texas as Director of Communications and Client relations, a position he kept until they dissolved in 1989.  Among the highlights:  Bill successfully developed an insurance strategy for Crown Life that mitigated exchange rate risks in foreign currency lending, and participated on the financial work-out team that allowed the Sullivan family to retain ownership of the New England Patriots.

Returning to sales in 1989, Bill spent the next six years in automotive sales, distinguishing himself twice in sales presentation competitions.  In 1991, he won the Southwest Regional Walkaround Championship for Volkswagen twice, on the Passat and the Jetta, as well as winning numerous district awards for Subaru.

In 1996, Bill joined Resumes Plus and, under the mentorship of the late Pat McGrath, began applying his gifted writing and wordsmithing abilities to the field of resume and employment coaching.  He joined PARW/CC and gained Certification in 2001 and was elevated to the Certification Committee in 2006.

Bill resides in Dallas, is a devotee of PBS, most especially the Saturday cooking shows, enjoys Guinness on Mondays at the Addison Flying Saucer and is rumored to be a Cat Whisperer.

Contributing Writer to the Following Resume Anthologies

Enelow, Wendy and Kursmark, Louise. William Franklin Expert Resumes for Manufacturing Careers page 140, JIST Publications.

Enelow, Wendy and Kursmark, Louise. Cindi J. Smalley and Victoria Franklin America's Top Resumes for America's Top Jobs pages 238 and 536 respectively -- JIST Publications.

Enelow, Wendy. Ask for the Job: 100 Ways To Recession Proof Your Career. McGraw Hill Publications, pages 161-to-164.

Enelow, Wendy and Kursmark, Louise. Nicholas Kostas  America's Top Resumes for College Graduates JIST Publications, Number 93, page 174.

Enelow, Wendy and Kursmark, Louise. Nicholas Kostas  America's Top Resumes for College Graduates JIST Publications, Number 93, page 174.  (2006)

Enelow, Wendy and Kursmark, Louise. Alley Jackson Expert Resumes for People Returning to Work JIST Publications. Number 11, page 82.

Enelow, Wendy and Kursmark, Louise, Tony G. Ray, Expert Resumes for Health Care Careers JIST Publications, page 68.

Enelow, Wendy and Kursmark, Louise, Martha Lenin and Houston McClean, respectively, Best Resumes for College Graduates to Land $75,000 Jobs. Impact Publications, Pages 151 and171 respectively.

Enelow, Wendy and Kursmark, Louise, Jerome Crown Cover Letter, Best Resumes for Teachers and Educators, JIST Publications, Page 268.

Enelow, Wendy and Kursmark, Louise, Jack Smith, Best Resumes for Ex-Offenders, JIST Publications, Pages 158, 159 and 160.

Whitcomb, Susan, Magic Tip:  Seduce the Hiring Manager, and Delta Force Positive, Job Search Magic, JIST Publications, Page 492  and 493.

Kursmark, Louise and Enelow, Wendy, Kathy Hudnall Jackson Kunofsky, Expert Resumes for Baby Boomers JIST Publications, Pages 229-230, 117-119.

Professional Presentation and Seminars

The Seven Steps to the Sale. Presented before the membership of the Professional Association of Resume Writers at their annual convention. Dallas, September 2002. 90-minutes.

Creating Effective Resumes for Emerging Health Care Candidates. Presented to the Instructional Staff (In-service training) of PCI Health Care Systems, Irving, Texas, April: February 16. 2004. 90-minutes.

Professional Presentation and Seminars

Creating Customer Enthusiasm, June 2001 issue of Spotlight.  1,500 word essay on techniques to exceed customer expectations and move the emotional intensity up from Completely Satisfied to Utterly Enthusiastic.

Selling: It's Never the Money!, December 2001 issue of Spotlight.

DISCo-ing Through the Resume, June 2001 issue of Spotlight. 1,500 word essay on techniques to exceed customer expectations and move the emotional intensity up from Completely Satisfied to Utterly Enthusiastic.

DISCo-ing Through the Interview, June 2001 issue of Spotlight.  1,500 word essay on techniques to exceed customer expectations and move the emotional intensity up from Completely Satisfied to Utterly Enthusiastic.

DISCo-ing Throught the Corporate Culture, June 2001 issue of Spotlight.  1,500 word essay on techniques to exceed customer expectations and move the emotional intensity up from Completely Satisfied to Utterly Enthusiastic.

Selling:  It's Never the Money!, December 2001 issue of Spotlight. 1,500 word essay on how to sell a resume service.  

Selling: It's Never the Money!, December 2001 issue of Spotlight. 1,500 word essay on how to sell a resume service.  

DISCo-ing Through the Resume, July, 2008. 1,500 word essay discussing how to incorporate DISC-based behavioral analysis information into professional resume writing to create clearer, more concise and more accurate mental images of the candidate.

DISCo-ing Through the Interview, August, 2008. 1,500 word essay incorporating DISC-based behavioral analysis to more clearly identify the hiring managers buying preferences and develop on-the-spot strategies to enhance the interview.

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